ONroute logo, headline that says Name the Moose, picture of the ONroute moose

Name the Moose Contest

July 8, 2022

ONroute needs your help to name its newest team member!


July 11th - August 1st



  • Follow @visitonroute on Instagram
  • Like the Name the Moose contest post (on IG)
  • Comment a name for the moose on the Name the Moose contest post (on IG)


The winner, selected at random on August 2 @ 10:00am, will receive a ONroute summer prize pack valued at $100 and naming rights for the moose!

Rules and Regulations

ONroute Name the Moose Contest
Official Contest Rules
Contest Period:

The ONroute Name the Moose Contest (the “Contest”) is sponsored by HK Travel Centres L.P. (“Sponsor” or “ONroute”) and begins on July 11, 2022 at 12:00:00 a.m. Eastern Time (“ET”) and closes on August 1, 2022 at 11:59:59 p.m. ET (the “Contest Period”).


The Contest is open to all legal residents of Ontario who are 13 years of age or older at the time of entry. Employees, representatives or agents of ONroute, its parent, affiliated or related companies, subsidiaries, divisions and all advertising, media buying and promotional agencies, are ineligible, as well as members of the immediate family of, or persons domiciled with, any of those described above. “Immediate family” means parents, siblings, children, or spouse.


There is one (1) prize available to be won and consists of an ONroute Summer Prize Pack, including: (i) candy, apparel, and (ii) a miniature plush moose (the “Prize”). The approximate retail value of the Prize is $100. The Prize will also include naming rights for the ONroute moose.

The Prize must be accepted as awarded, may not be refunded, assigned or transferred, and is not convertible to cash. Sponsor reserves the right, in its sole discretion, to substitute all or a portion of the Prize with a prize or prizes of equal or greater value for any reason.  Prizes may not be exactly as described/shown.  

How to Enter (No Purchase Necessary):

No purchase necessary. To participate in the Contest participants must:

a. Have a valid Instagram account. If you do not have an Instagram account, you can obtain one for free by visiting https://instagram.com and registering in accordance with the enrollment instructions.

b. Follow @visitONroute and “like” the post.

c. Comment on a name for the moose (a “Post”).

(together, an “Entry”)

To be eligible, the Post (i) must be public (privacy settings may be adjusted by changing the security and privacy settings on your Instagram account), and (ii) must comply with the Instagram Terms of Service (Error! Hyperlink reference not valid.).

Limit one (1) Entry per person per Instagram account.

If you choose to participate using your mobile phone, standard data fees may apply. See your wireless provider for pricing plan details.

Entry requests generated by script, macro or other automated or improper means are void. Any attempt by any participant to enter more than once by using multiple/different accounts, identities or logins, or any other method will void that participant’s entry and that participant may be disqualified.

All entries are subject to verification. In the event of a dispute as to the identity of an entrant, the entrant will be deemed to be the authorized account holder of the Instagram account.  “Authorized account holder” is the person assigned to an Instagram account by Instagram.  

In addition to complying with these Official Rules, all Entries must comply with the following specifications (the “Entry Specifications”):

a. be responsive to the questions and/or directions posted (as applicable, as determined in Sponsor’s sole discretion);

b. be participant’s original creation.  Reproducing, modifying, enhancing or altering a third party’s pre-existing work does not qualify as an original creation;

c. not have been published previously, used commercially, submitted to another competition or contest, or won any other award;

d. not contain any intellectual property, personal information, content or materials that you do not own, or for which you have not secured all necessary rights to publish or post;

e. not violate the rights of any third party, including but not limited to copyright; and

f. not contain any libellous or defamatory statements or discriminatory language, or other language not suitable for a public forum, including but not limited to words or symbols that are offensive to certain individuals, nudity, lewd, indecent or obscene language or materials, or any other materials that are unlawful or harmful, or are otherwise deemed by Sponsor to be objectionable or unsuitable for a public forum, all as determined in Sponsor’s sole discretion.


In the event a potential winner is disqualified or not eligible, he/she shall not be awarded the Prize, that Prize may not be awarded, and Sponsor shall be fully and completely released and discharged from any liability or responsibility in this regard. The Prize will be mailed to the confirmed winner within 1 to 3 weeks from date of winner confirmation.

Draw and Winner Selection:

On August 2nd, 2022 at approximately 10:00 a.m. ET, one (1) eligible entrant will be selected by random draw from all eligible entries received during the Contest Period.  The odds of winning depend on the number of eligible entries received.

If a selected Entry does not comply with these Official Rules, then another Entry may be selected in accordance with these Official Rules. Sponsor will announce the winner via email, as well as on Sponsor’s Instagram page.

Sponsor will attempt to contact the potential winner via the email address used to enter the Contest, or via an @reply, direct message or other means to the Instagram account used to enter the Contest. Prior to being declared a winner, each potential winner must first:

(i) correctly answer, unaided, a mathematical skill-testing question;

(ii) if required, complete sign and return a declaration of compliance with these Official Rules and a liability and publicity release (the “Promotion Release”); and

(iii) otherwise be in compliance with these Official Rules.

If a potential winner cannot be contacted within 3 days of the Sponsor’s first attempt at contact or there is a return of any prior notification as undeliverable, fails to correctly answer the skill-testing question, fails to sign and return any required Promotion Release within the time specified on such releases and/or otherwise is not in compliance with these Official Rules, he/she will be disqualified and forfeits the Prize.

The selected Entry will be announced via an email to all ONroute email list subscribers, as well as through Sponsor’s Instagram, Twitter and TikTok accounts. The selected Entry will be named by first name and last initial, as well as city name (e.g. “Michael E., Toronto”) in all public postings or communications.  By entering into this Contest, the person whose Entry is selected authorizes the Sponsor to broadcast, publish and disseminate his/her name, city, photograph, likeness, comment and voice, in connection with any promotion or publicity with no further compensation.

General Conditions:

By entering the Contest, each entrant agrees to abide by these Contest Rules. This Contest is subject to all applicable federal, provincial and municipal laws. Void where prohibited by law. The decisions of the Sponsor with respect to all aspects of this Contest are final and binding on all entrants without right of appeal.

Sponsor reserves the right to cancel, suspend, withdraw or amend this Contest in any way, without prior notice or obligation, in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of this Contest as contemplated by these Contest Rules. Any attempt to deliberately undermine the legitimate operation of this Contest is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

Entrants must warrant that their Contest Entry meets the Entry Specifications, set out above. Sponsor reserves the right to deem ineligible and exclude from the Contest any Entry that Sponsor, in its sole and absolute discretion, determines does not meet the Entry Specifications. An entrant’s right to submit an Entry must not be restricted in any way. Entrants must be able to provide legal releases for use of their Entry by Sponsor in any format, and materials related to the Contest, including in relation to any third party’s name, likenesses or work ("Third Party Elements") included in the Entry.

Entrants acknowledge that their Contest Post will immediately appear in their personal Instagram feed after it is posted and may appear in other electronic and print materials related to the Contest, including promotional materials. By posting using the designated Hashtag and Channel name, entrants irrevocably, perpetually, and without limitation, grant Sponsor the right to use, publish, adapt, sub-license, edit, dispose of, and/or modify such Contest Post in any way, in commerce, and in any and all media worldwide in electronic and print materials related to the Contest, and waive all their rights, including moral rights, in the Contest Post, without notice or compensation, and agree that they may be required to sign a release to that effect.

All Entries are subject to verification at any time and for any reason. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification): (i) for the purposes of verifying an individual’s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of any Entry entered (or purportedly entered) for the purposes of this Contest; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Contest in accordance with these Rules. Failure to provide such proof to the satisfaction of the Sponsor in a timely manner may result in disqualification in the sole and absolute discretion of the Sponsor. The sole determinant of the time for the purposes of a valid Entry in this Contest will be the Contest server machine(s).

By entering the Contest and submitting a Post, each entrant: (i) without limiting the Instagram Terms of Service, grants to the Sponsor in perpetuity, a non-exclusive license to publish, display, reproduce, modify, edit or otherwise use his/her Post, in whole or in part, for advertising or promoting the Contest or for any other reason; (ii) waives all moral rights in and to his/her Post in favour of the Sponsor; and (iii) agrees to release and hold harmless the Contest parties and each of their respective agents, employees, directors, successors, and assigns (collectively, the “Released Parties”) from and against any and all claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trade-mark infringement or any other intellectual property related cause of action that relate in any way to the Post. For greater certainty and the avoidance of any doubt, the Sponsor reserves the right, in its sole and absolute discretion and at any time, to modify, edit or disqualify any Post if a complaint is received with respect to the Post, or for any other reason. If such an action is necessary at any point, then the Sponsor reserves the right, in its sole and absolute discretion, to disqualify the Post (and corresponding Entry) and/or the associated Entry. If the Sponsor determines, in its sole and absolute discretion, that any Post does not comply with these Rules for any reason at any time, then the Sponsor reserves the right, in its sole and absolute discretion, to disqualify the Post (and corresponding Entry) and/or the associated entrant.

Any attempt or suspected attempt to use robotic, automatic, programmed, or otherwise illicit means to enter the Contest, or any other methods not authorized by these Contest Rules, for example, but not limited to, creating multiple Instagram accounts, shall be deemed as tampering and may disqualify an entrant from entering, participating, winning prizes (defined herein), and preclude entrant from participating in future contests and promotions, at the sole discretion of Sponsor. Entries that are late, lost, stolen, illegible, contain false information, are damaged, misdirected, mutilated, garbled or incomplete, altered or otherwise irregular or that do not conform with or satisfy any or all of the conditions these rules will be judged void. All Entries become the property of Sponsor upon receipt and none will be returned. Proof of transmission (screenshots or captures, etc.) does not constitute proof of receipt.

Without limitation, the Sponsor, its advertising and promotion agencies and the Contest judges will not be liable for any failure of the website during the Contest; for an technical malfunction or other problems relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; for the failure of any Entry to be received by the Sponsor, its advertising and promotion agencies or the Contest judges for any reason including, but not limited to, technical problems or traffic congestion on the Internet or at any website; or any combination of the above. Further, the Sponsor, its advertising and promotion agencies and the Contest judges will not be liable for any injury or damage to an entrant’s or any other person’s computer related to or resulting from participating or downloading any material in the Contest.

By entering this Contest, each entrant expressly consents to the Sponsor, its agents and/or representatives, storing, sharing and using the personal information submitted with his/her Entry only for the purpose of administering the Contest and in accordance with Sponsor’s Privacy Policy (available at: https://www. https://www.onroute.ca/privacy) unless the entrant otherwise agrees to receive further communications from Sponsor. Entrants’ use of Instagram is subject to the Instagram Privacy Policy (available at: https://help.instagram.com).

This Contest is in no way sponsored, endorsed, or administered by, or in association with, Instagram. Any questions or comments regarding the Contest should be directed to the Sponsor, not Instagram.